Customer engagement describes how attached a customer is to a brand, and its product which further plays a crucial role in customer retention. When this engagement takes place in real-time it is termed us Real-time engagement. Let us now understand the same in depth.
Real-time Engagement is about building the relationships in real-time with your audiences. It’s also about taking the feedback, listening to what the audience is saying and wants from your brand. It’s completely about building the strongest ongoing relationship with audiences and being able to connect and interact with them as part of a normal conversation.
Real-time engagement in the digital world works the same as face-to-face conversation. For instance, when you recognize a customer’s action you immediately provide a reaction to drive further engagement.
Hence we can say that real-time engagement fosters a deeper connection between customers and brands.
Importance of Real-Time Engagement
Today’s modern customer is always switching to different websites or platforms for buying a product so that they witness a better, convenient and faster shopping experience. Customers expect brands to be available to respond to their queries and help them when needed.
Here we are listing down some of the top reasons why real time engagement is important
Sometimes the lack of communication can make the customers feel that they are not important for a brand. If there is no communication between a brand and its consumers it can become a hurdle in building a customer relationship. And in return customers won’t be able to trust a brand and will hesitate in buying products and trusting your brand.
The trust factor is often missed in the traditional online shopping experience and thus with the help of real-time communication you can boost the trust of your audience by giving them proper insights of products and your brand.
Real time engagement is the emotional bridge that connects a customer to a brand and Live Streaming as a Real time engagement solution is successfully bridging this gap by being more translucent with customers and elevating the joy of shopping.
Live shopping opens up a two-way connection between brand and its customers that creates a level of communication that can humanize a brand.
Hence to sum up we can say that real-time engagement leads to the following
- Better brand reach
- Improved product experiences
- Better customer relationship
- Transparency between a brand and its customers
- Boosts customer retention
- Better discussion making
- Leads to brand credibility
Live stream shopping platforms in today’s time are allowing businesses or brands to offer improved products and services via real-time engagement. Customers can connect to a streamer in real time, talk about a product, clarify doubts and have fun while shopping. This replaces the traditional online shopping and in-store shopping experiences.
Furthermore, brands have been focusing and applying this effective strategy because:
You can prove to be authentic as a brand when you engage with your customers directly and in real time.
As real time communication is becoming omnipresent, all companies and tech savy’s are adopting different innovative solutions to take the advantages of this real-time connection to increase viewers and sales at the same time.
Summing – up
Hosting live shows has become vital for all the e-commerce platforms to directly interact with their buyers and solve their queries related to products in real-time without any delay.
For live streaming all you need to have is a platform that offers you the engaging and entertaining ways of getting in touch with buyers.
Channelize.io Live Commerce Solution can help you achieve customer engagement and help you boost your revenue. You can customise your app and website with Channelize.io and achieve your business goals.
Moreover, rather than creating a feature-rich live shopping solution from scratch, it’s always wise to Buy rather than Build a complete solution, which is exactly what our live commerce platform offers.